BCIT's What's your 'it'?

Sunny Purba said...

Congrats Ashely and team nice work !

Janice Okada said...

Great job, Ashley, Heather, Robert, Nailia, Marc and Julia! Not only have you produced an excellent ad -- you've also instigated a good discussion about marketing strategies and ethics. I hope this debate will continue in the classroom.

Michael Stenger said...

Genuinely liked this video! Especially liked near the end where they seemed to come walking in from one video to the other, very cool!

Wilkin Mok said...

Congrats on the win the guys. :) Certainly took me by surprise

Paul said...

Mr. Le, do you think that any of these entries here would care about this contest unless there was a prize involved? No. They don't care about promoting BCIT; half of these were made because of an assignment. Like you said, "they just want to win the Macbook."

Wendy Liang said...

Seems like Mr. Le over here needs to go to school, because your posts are all grammatically wrong. P.S. Are you psychic? Well, I assume that you are not, so please don't judge me. My chances of winning a macbook are one in 700, therefore I don't care if I win or not, I voted because I actually liked the video compared to all the other ones. I admit that the reason for coming to this site is John Chow, but that's marketing, promotion and advertisement. I would not vote for a video that does not deserve to win. DON'T JUDGE!

Dave Keys said...

@Adele Kirwer well said! (yes I know @ doesn't really work here)

Typical said...

what does it matter whether or not I use my real name? are you going to come find me? And just for your information I'm not competing in this contest. I was just on here to check out the submissions so just chill out. However after your reply I still stand by my typical statement about your "poor little" girl

Mr. Le said...

Do you people think if someone who voted come from Email or her father website is care about the school or the video? NO they just want to win the mac book...

rob lista said...

What's "Typical" is that an internet warrior such as yourself has such a strong backbone that you choose to belittle a whole group without posting your real name. This was a well thought out and executed marketing strategy. I'm sorry that you don't have the resources or brains to pull off a such a brilliant viral marketing tactic. Please turn to page 460 in your Marketing book to learn a little something. I know we are not all equal financially, but to go after a young girl because she is fortunate enough to be wealthy is absurd. We have 6 people in our group, and I can assure you that everyone is not connected to wealthy families. Do you think that no one else in the group deserves to win because of this factor as well? We all put in a large amount of hours into this video, and that has nothing to do with money. What it does include is a lot of skill and seamless promotional exicution. Stop hating. You lost, fair and square. It will be very interesting to see what you will do in the real world. Will you whine and complain because another company does better than you due to a better marketing strategy? Grow up. It's comical that you would go after a young girl hiding behind your "Typical" alias. I'm sure it's you who is posting other whiny comments under numerous other aliases as well. Grow a pair. If you would like to receive better knowledge about how you could advance your group in your next project, myself or Marc would be glad to let you know face to face. Just ask :)

Alyssa said...

I think this is a really good video, and no I'm not part of the group. Nobody knows anything about this group but they're judging them anyways. They used what they've learned from marketing and applied to get ahead. I think it was a really good idea and a very good video that deserves to win anyways.

Typical said...

Typical that the student with a rich dad wins this competition. The other students that worked hard on their own was able to pull off better videos. Ones that actually need the laptop (more importantly the money) are getting the short end. The one with the rich dad who can just throw $1500 away on a laptop is going to win because she really needed the money in the first place. You'll just say its another life lesson. What a life lesson in morales. Its like the kid that gets help from his scientist dad in the elementary school fair. Not even remotely fair. But there really was no point in writing this because you chumps just won't care because you have no morales.

Shane Gibson, author of Sociable! said...

There's some interesting talk of "fairness." The reality fairness doesn't really exist. Success in marketing, sales, or politics is about creativity, innovation and leveraging your assets and network. I think it also shows the power of social networks and social media. Obama built a massive online network by tapping into people who had large online networks and influence. Did Obama cheat?

Pamela Henderson said...

Great Promotion Vid! Got my vote! Use every resource you can!!

Scot said...

It's very unfortunate that some parents (probably old-school) don't understand what is and isn't spam. An e-mail list is an asset that you own and can promote whatever you wish to promote, including but not limited to contests.

Welcome to the real world. You got dusted and you're upset. Big deal. It's amazing people who don't understand marketing and technology will ball their eyes out and yell SPAM when they have no idea what they're talking about.

Anyway... Good job on the video I have voted for you go Ashley!

Wayne said...

I love the video. I cant believe there are all these cry babies whining about some team members dad promoting the video. LOL. Are there any pre-defined rules against what he's doing? IF not, then please stop making yourselves look so petty/stupid.

Dwayne Reaves said...

What's wrong with a father showing off his daughters work? Nothing at all. And if anyone else were in the position to do so, they would not think twice about it. They would do the same thing.

For the ones that are whining, sign up for John's news letter. He might send out some free cheese coupons.

Laurel Emmons said...

Great work! Love the sliding sequence - good luck!

Adele Kirwer said...

I think Ashley has done something brilliant ... she's done what most self-educated business people rarely know how to do. She has used all of her available resources to make her project as successful as possible. She may have gotten this lesson from BCIT, but I suspect that she got it from John Chow. And good for her! John Chow happens to be one of her available resources (I wish I had such a good resource and many of the whiners are likely just jealous that they don't).

If there were no restrictions within the contest rules about how the video was allowed to be publicized for voting purposes then all of you whining about how well she managed to do that need to just zip it! And for the record, I didn't find out about the contest via John Chow's mailing list so those of you claiming "spam" need to give your head a shake. John Chow put the link on his blog and on Twitter and it was re-tweeted by many people ... it was good old fashioned viral marketing! I suspect that those complaining about the use of Twitter for this purpose don't actually understand how Twitter works ... it goes beyond John's email list (which is opted in so not spam in the first place).

Dave Keys said...

Too funny all the whiners! Bahwaaaaaaaaa!!!!! If I didn't like it, I wouldn't have voted for it. Go ahead- attack me now. No really, I can take it. The video is excellent!

Mike said...

Some people in here are lacking in the knowledge department - I thought this was a contest held by a university?

What John did is not spam, at all. He has a list of 40-50k double opt-ins. For those of you who don't know what that means: 40k+ people signed up to receive his emails, and then after getting an email confirmed that they wanted to get them again. They said twice they want this mail!

And at the bottom of each email they have an option to stop subscribing. So how can you call this spam?

John simply asked his friends if they would vote for his daughter. This is no different than when you were doing a fundraiser in elementary school and asked your mom/dad to bring it in to their work and ask their coworkers.

By a lot of the logic used here; if your team shared or asked people on facebook/twitter/their blog/email to vote - those votes shouldn't count and you should be disqualified.

And really, how many people in here still have a working brain? "the school should kick all of you out"? I'd call you a retard but that wouldn't be fair to actual people with mental disabilities.

Mr. Le said...

your groupl should be a shame and the school should kick all of you out...@ ashley tell your father stop spam people email...

Jerry Willis said...

Nice job selling your soul for an ibook. Ashley, may I suggest you do something for yourself and avoid riding your father's coattails in the future. Shame on you.

Marko said...

Hi I am Marko,I voted for your video!I recived a message with a link on wich I can vote for ;through mail from John Chow!
I have some suggestion for you now!I am a musician,producer and composer from balkan,Belgrade-Serbia.I have recorded some good music,and,I want to promote it in USA,so I think the best way to do that is through people that are doing web presentation and blogging!So here are the links where you can here my music,post your comments and give me some ideas for promotion in USA!Ofcourse we can agree abouth % that you'll have from selling through internet!Wish you to get that first price for your video!BYE!!!!
http://markosblog-markoo.blogspot.com/
http://www.last.fm/music/Markoo/My+East+House

vijay said...

There is nothing right or wrong about it. Ideally the university should've done this polling in their intranet site. It is impossible for them now to separate the wheat from the chaff. The people who got 100,200,300 or 400 comments. Do you think, they were fair in getting those. Everybody must have done the viral marketing but the best will win. There is nothing wrong here. Microsoft had killed all the competition as they moved to the top, would you stop using a Windows PC now citing ethics? Adobe, Apple, Google are no less guilty and use their might everytime, everywhere to kill competition. The fact is when you put anything live on internet for comments, you shouldn't complain about it but rather learn from the experience.

My best wishes to Ashley, Heather, Robert, Nailia, Marc, Julia... May the smartest win.

vijay said...

Very good

alan ng said...

Great work on the video! Wish you the very best in the contest.

Ben said...

The funny thing for a lot of people who voted based on John Chow's offer is that unless they actually post a comment, AND he knows who they are, they can't win. The voting process is anonymous and I highly doubt that BCIT is going to give out the email or IP addresses of those who voted for this. Wouldn't it be ironic if in the end he had no way of verifying who the people were who voted based on his solicitation and he ended up keeping the computer for himself?

Dan said...

You don't need to spam people with e-mails or post on your stupid Twitter page to garner votes. Its a simple thing since the beginning of time called friends. You should make some. Also anothing thing called word of mouth. You get your friends to vote and your friends of your friends vote. Things get done. Idiot

Carl Nelson said...

So if the entrants want to promote their video is considered a "bribe" what do you call the prize in the first place? Is BCIT "bribing" students to make promotional videos for them, garnering thousands of hits on this website and promoting the contest management site?

Evil!

What I want to know is how the OTHER top two videos are getting so many votes, without being mentioned on large email lists or Twitter...

Cheaters said...

Actually Jeff there is a big difference. When your parents sell your school fundraisers to coworkers you are not directly competing against someone else. Also with what Ben said.. sending out thousands of emails to strangers that know nothing about this constitutes as spam. It is not clever marketing. If there is even one person that got this e-mail and see this as spam your image has been tarnished.

To "Dr Jim Sellner". Seriously? You signed up on this site and under name you put in that your a doctor and that you have a PhD? Either you are a retard or that is fake and you are just trying to give fake credibility to this video.

Everyone knew this was going to a popularity contest.. but this video has broken that line. Bribing people to vote and spamming.

I hope 3 Blog Nights shuts this video down. Sunnys video and Wilkins video has been around since the beginning and does not surprise me that they have garnered a realistic amount of votes in a realistic amount of time. Those two deserve to win fairly. Also BCIT MAN is getting ousted to a third place finish to these cheaters.

Dr jim Sellner PhD., DipC said...

P.S. I asked to be on John's list so is not spam to me. Is a learning opportunity. thank you John.

Dr jim Sellner PhD., DipC said...

Hi,
Fascinated by the "cheating" comments, etc.
This is an example of viral marketing or communication. Check out Seth Godin and lots of others.
We are in a different, bigger world. Time to adjust. I understand the challenges, being 66 years old remembering getting our first B&w TV with snow!
Way to go dad, John. Hopefully other parents will jump in & participate and/or the other students will see the opportunities and & go for it in the spirit of fun & competition.
Dr. jim sellner, PhD., DipC.

David Finch said...

Great job!!

Steffan Antonas said...

Thanks to John for sending along this link. Voted it up!

Jeff R said...

This is no different then having your parents sell your school fundraisers to their co- workers. I can't understand why people get bent out of shape when others use the resources they have at their disposal. Besides the video is great and very well done.

Ben said...

I live in Ontario and know absolutely nothing about this school. I found out because of mass emails sent out by John Chow. This brings into question whether rules have been broken. The school should investigate adherence to the rules laid out, specifically section 11, subsection E which states that "The Contest Facilitators have the right, in their sole discretion, to maintain the integrity of the Contest, including the right to void votes, including, but not limited to, for the following reasons: inappropriate conduct in promoting votes (spam, harassment, etc.). "
They should certainly investigate whether the potentially 1000's of emails sent out, constituted spam.
Hopefully BCIT will make the right decision in its quest to maintain and promote integrity amongst its students.
If they don't at least look into it, it brings into question the true integrity of the school and may cause parents to reconsider whether they want their children to attend this insitution.

Wendy Liang said...

At least you know how they're generating their votes. 3BN stated to get everyone you know to get the votes. Would you not do the same if you had the connections? Why don't you ask the entries in 2nd and 3rd place how they managed to get 424 and 366 votes?

Sandy Gulliver said...

Good luck! I gave her my vote.

Rose Giffen said...

Very professional, good job.

Jerry Willis said...

Whole-heartedly agree with these people below me. This victory is tainted. It's fitting that the girl who tried to sell the class a calendar when she was running for class prez is in the same group as the girl riding her daddy's coattails to a win in some video contest. Karma's a bitch. Grow up.

Why BCIT is Cheating said...

Someone is offering a Free iMac to vote "Why BCIT" video.

Is that FAIR to other students? These are high school students and already the father of Ashley is helping them cheat to win. What will the kids do in the future? Cheat like Madoff?

I can understand the dad and mom voting for their kids but getting strangers and bribing them with a computers to get votes is just plain wrong.

If "Why BCIT" wins, they should donate the computer to somebody else because they did not win it fair and square.

http://www.johnchow.com/vote-for-ashley-chow-and-you-might-win-a-macbook...

and here

http://twitter.com/johnchow

Jeff R said...

Considering the other video that is getting botes this video is more reflective of the school. Having some yellow creature being sexually assaulted is sure to align with the schools values.

Ben said...

I'm certainly not going to vote for you based on the bribe being offered. Using Ashely's dad's vast distribution list and offering a computer to those who vote for her is disgraceful. It goes contrary to what I hope this school stands for. You're buying votes, pure and simple. Too bad you couldn't try and win on merit alone. Did your team lack the confidence to compete based on quality and creativity alone? Good luck to all other entrants.

George Thow said...

Excellent.

Ritish said...

cool video

Perfectslice said...

All the best. I did my vote

Jacques Snyman said...

All the best of luck guys! You got my vote!

Jorge said...

Good luck Ashley!!

Abraham van der Linde said...

Great Job. Good luck to the crew. I trust you will win.

Ralph Finkleschnitz said...

Good job Ashley and crew. Very professional production! Can you come and make a promo for my organization? Good luck in the competition and in future endeavors. RF

Josh Lam said...

I love the success is around the corner part. Great job guys!

Mike said...

Good luck, Ashley!!!

hoa said...

so great!

Leslie said...

I voted for this one because of content, music and an all around informative piece of film...

Beverly Hoh said...

Nice work!

Jaime said...

Hey Excellent !! Excellent Job !! Regreats of Colombia :D

Hector said...

Great...! Voted! :D

Feliks said...

Good job! I watched it even without sound and it was still very attractive.

Leonardo said...

good job! i wanna register already :)

David King said...

Awesome video, great editing and cinematography! I love the part where the different screens fuze and people walk from screen to screen on the same screen! very cool :)
Hope you guys win!

David

Mike Young said...

Nice work. Looks like you have a great marketing strategy too.

Rado Zupanc said...

I voted for this video as I like it

suseint said...

i cant believe people are jealous of someones else success.. who cares if their votes wernt much less than an hour ago. when it is good, it is good. nothing changes it. i m voting for this not because of the email i was sent. i wouldnt vote if i thought it was cheap. i have checked other vids as well but i actually thought this is the one that worth to vote.

suseint said...

voted for it! very creaative, love when they shake their hand in diffreent clothes, and the music is exellent. the best part i like is the marketing tactic it goes with this!

IndoContest said...

Hope you win... Good luck...

Rajesh said...

Nice video. good creative and music! Well done!

terry p carter said...

love the slick editing in the 2nd half.

Ashley Chow said...

When you have the connections and know the right people, it can be done. It's called, as my dad said, "pulling out the big guns". It's called the power of marketing.

Julia said...

It's called the power of John Chow.

rob lista said...

Actually their is a way, and it has happened, and not by cheating like some people. Each vote is from a seperate i.p address and from REAL e-mail addesses as I'm sure 3 Blog Nights will comfirm. It's called Marketing Amy. Promotion. Don't hate.

amy said...

there is no way u just got 200 votes in like an hour hope ur video gets taken off

Holy cheat much!? said...

were you not at less than 100 votes a day ago? woooow

life31 said...

Great video!!! Excellent one!!

Sherr S said...

Great concept and the song was perfect. The transitions as the people were leaving one scene and entering another was very cool

Menard said...

great video. I like the the idea/shot of stepping stone to knowledge, application and network. good luck to ashley and the team.

Jennifer Brister said...

Good job! I hope you guys win!

Gary N. said...

Voted!

AnitoKid Mapugay said...

Correlating BCIT with success, and highlighting it as a stepping stone to such,
made it one unforgettable video! And I kid you not!
Kudos to those who made this video possible!

Joshua said...

Great job you guys! Good luck!

shannon said...

great vid. I voted for ya, I am a BCIT fan (a grad student myself...very long time ago though)!

Suzanne Franco said...

Wow! Great job on your video ... had a lot of creative and unique ideas. Hope you win! *SmiLes* Suzanne

LuAnn Braley said...

Nice vid. Voted for ya! :O)

Rich Hill said...

High fives all around. Teamwork shows and very clever video.

Trish Johnson said...

I think this is an excellent video and very well done! Great job!

Bridgette Fife said...

I love how you come from one screen to the group screen in different clothes. Great job. Hope you win!

Shoshana Jackson said...

Great Job!

Alan said...

Very nice video. Definitely worth to win.

Rajuthan said...

Good Job! Voted

Francis said...

Great vid .. good job!!

chrisedwards said...

Great Job!

Gary Parenti said...

Hello Everyone,

Just stopped by to Vote..
Good Luck to all..

Gary Parenti

Warren Walker said...

I just turned 56 Friday. i went to UBC in the 1970's. Seeing all that creativity makes me want to go back to school again! GO JULIA!

Carlos Miguel Costa Soares said...

This is a great video, very good way to promote BCIT...I hope you guys and girl win that!!

Sofia Kasimova said...

awesome work!!!

vaibhavpatil said...

I got that this the better than all other videos. Super duper creativity

Carl Nelson said...

Great video, I like the choice in music. Got my vote!

Jacob Yap said...

Nice video. This is really creative! Well done!

Social Bookmarking Service said...

I really like this video when music goes up and they are shaking their hands in different dress and coming in different dress. This one is simply great.

Carol Wilkerson said...

Very creative and fun to watch. Good job!

BCIT 3BlogNights said...

That was awesome! I especially liked the 'around the corner' bit where everyone comes into the shot form their 'place'